7 Reasons: Why Desi South Asians in the U.S. Are Fascinated by Tesla Cars

Written on 04/05/2024
Asia91 Team

Tesla is growing in popularity everywhere, but discussion and popularity among the South Asian diaspora in the United States are unique and crazy. This Asia91.com story revolves around why South Asian Desi people, especially Indians, are so crazy and fascinated about the TESLA cars. 



During my childhood, I heard this joke:


Person 1: "We had such a hot summer that most of the rivers in our area went dry."


Person 2: "Our summer was so scorching that if we filled a glass and left it for an hour, it would only be half full."


Person 3: "That's nothing; our summer was so blistering that if we cracked an egg on a bald person's head, it would instantly turn into an omelet."


While the analogy involving a bald head is used in jest, there is no disrespect intended towards anyone's appearance. The underlying point is that you'll often encounter Desi individuals who, in their eagerness to stand out, share anecdotes or exaggerate stories to appear excellent or superior to others.



Here are the top 7 reasons South Asian Desi people, especially Indians, are enthusiastic and fascinated by Tesla cars.



1. Tesla as a Prestige Marker and Status Symbol


Tesla has emerged as a prominent status symbol among the South Asian Desi community in the USA, representing success and prestige.


This is because owning a Tesla aligns with this community's cultural values of achievement and aspiration. The desire to showcase one's success publicly makes Tesla, with its high price and brand prestige, an ideal choice for many South Asians. Many South Asians love to flaunt their success, and a pricey Tesla fits the bill perfectly.


2. Tesla as a Symbol of Success


Success is measured uniquely in the South Asian Desi community. Whether getting top marks in school, landing a dream job, or achieving financial stability, material possessions like a house or car often symbolize success. With its reputation for quality and innovation, Tesla has become a representation of success for many.


3. Cutting-Edge Technology


South Asians are known for their tech-savvy nature. Tesla's advanced features, such as Autopilot, long-range batteries, and over-the-air updates, appeal to this community's passion for innovation and technology.


4. Elon Musk's Influence


The charismatic Elon Musk, CEO of Tesla, has a strong following among South Asians who admire tech leaders and entrepreneurs. His announcements and tweets often create excitement within South Asian social media groups.


5. Appeal of Luxury and Low Maintenance


Tesla combines luxury and low maintenance costs, making it a practical choice for South Asian Desi individuals who appreciate quality and value. With no need for oil changes and minimal maintenance, it's an attractive option for those who want to save money in the long run.


6. Tax Benefits


Potential tax incentives and rebates are available for Tesla purchases in some areas of the USA. These incentives can lower the overall cost of owning a Tesla and make it a more attractive option financially.


7. Environmental Consideration


While a small percentage, there are South Asian Tesla owners who are genuinely concerned about the environment. With a growing awareness of climate change, some South Asian Americans choose Tesla to contribute to a greener planet.


In conclusion, Tesla's popularity among South Asian Desi communities in the US can be attributed to its status, success symbolism, advanced technology, Elon Musk's influence, luxury appeal, tax benefits, and environmental consciousness. It's not just a car; it's a statement of achievement and a step towards a more sustainable future.


The author of this story enjoys driving a Tesla! Tesla's reputation for innovative technology, electric efficiency, and sleek design certainly contributes to the satisfaction of Tesla Car owners. Teslas are not just seen as status symbols but are also appreciated for their quality and performance.



Thanks for reading. What do you think? Please let us know in the comments or email us at hi@asia91.com



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