Image Credit: @anushkasen0408 Via X
New York City – Anushka Sen made history as the first Indian artist to perform live on stage at Times Square, marking her debut as a singer in the West. She collaborated with AY Young, a UN Young Leader for Sustainable Development Goals, as part of his Battery Tour, which aims to power 1,000 concerts using clean energy.
Key Facts:
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Anushka Sen became the first Indian to perform live at Times Square, New York City.
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She debuted as a singer by performing “Graduation” from “Project 17,” an album inspired by the UN’s 17 Sustainable Development Goals.
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The track was composed by Grammy Award winner Ken Lewis and emphasizes promoting education.
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The event was part of Climate Week 2024, organized by the Climate Group, supporting sustainability and environmental awareness.
Image Credit: @anushkasen0408 Via X
During her performance at Times Square, Anushka wore an upcycled outfit from a Jaipur-based designer, reflecting her support for homegrown brands and sustainable fashion.
She performed “Graduation” alongside AY Young as part of “Project 17,” a musical initiative highlighting the United Nations' Sustainable Development Goals.
The song, composed by Grammy-winning producer Ken Lewis, underscored Anushka’s commitment to using music as a medium to promote education and global awareness.
Anushka expressed immense gratitude for this opportunity, stating that it was a privilege to perform at such an iconic venue and represent India on a global stage.
“The fact that there were people from all over the world watching us perform was exhilarating., I am thankful to AY Young for giving me this chance and to Ken Lewis for flying in to support us,” she shared.
Anushka’s presence was further enhanced by the support of her Indian fans, who joined her in the celebration, making her debut performance truly memorable.
Reflecting on the significance of the event, Anushka added that this musical journey is not just about entertainment but is dedicated to raising awareness for environmental issues.
“Music has a way of connecting people from different cultures, and performing for a cause makes it even more special. I loved what I wore, as it perfectly blended Indian and American styles, and the bindi was my favorite part,” she said, emphasizing that this is just the beginning of her new chapter in the world of music.
Anushka Sen’s debut at Times Square is a major milestone in her career, establishing her as a trailblazer for Indian artists in the global music scene.
With her focus on sustainability and meaningful collaborations, she has set an inspiring example for aspiring artists. Her performance not only marked her entry into the Western music industry but also contributed to spreading awareness about critical global issues through art.