Loca Loka, an innovative tequila brand, aims to blend the rich cultural traditions of India and Mexico.
Launched by actor Rana Daggubati, who is popular among global Indians as Bhallaladeva from the blockbuster movie Bahubali, musician Anirudh Ravichander, and entrepreneur Harsha Vadlamudi, Loca Loka introduces two variants: Tequila Blanco and Reposado. Both crafted from 100% pure highland agave and aged over six years, these tequilas offer a unique taste experience.
The US market, known for its appreciation of craft spirits and its diverse cultural landscape, including a significant Indian diaspora, was chosen as the initial launchpad. The brand plans to expand to India and other international markets later this year after first launching in the USA.
Key Details:
- Launch: June in Los Angeles, New York, and New Jersey; August in Illinois and Texas.
- Variants:
- Blanco: 750 ml bottle priced at $45.99.
- Reposado: 750 ml bottle priced at $54.99.
- Investment: $10 million by Daggubati, Ravichander, and Vadlamudi.
- Craftsmanship: Distilled in Jalisco, Mexico, from 100% pure highland agave.
- Cultural Fusion: Combines Mexican festivities' fiery spirit with Indian cuisine's aromatic spices.
- Future Plans: Expansion to India within 18-24 months.
Impact of Indian Whiskey Success in the U.S.
Loca Loka follows the successful trajectory of Indian whiskey brands like Indri and Amrut, which have made significant inroads in the global spirits market. The rising interest in premium and craft spirits, especially among younger consumers, sets a positive precedent for Loca Loka’s entry and growth.
Loca Loka's unique cultural blend and commitment to quality set it apart in the growing tequila market. By blending the flavors and traditions of India and Mexico, it invites a new era of tequila enjoyment.
