Santa Clara, CA: Tanishq, India's premier jewelry brand under the Tata Group, has inaugurated its largest U.S. store in Santa Clara, California.
The 5,100-square-foot showroom, located at 3406 El Camino Real, officially opened on March 18, 2025, with a grand celebration held on May 8.
This marks Tanishq's seventh store in the United States and its first in Northern California, aiming to serve the vibrant South Asian community in Silicon Valley.
Key Facts:
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The Santa Clara store spans 5,100 square feet, making it Tanishq's largest U.S. showroom.
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This is Tanishq's seventh store in the United States and the first in Northern California.
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The grand opening on May 8 featured traditional Indian ceremonies, including a lamp-lighting and musical performances, attended by Santa Clara Mayor Lisa M. Gillmor.
The grand opening event was a vibrant celebration of Indian culture and craftsmanship.
Attendees were treated to traditional ceremonies, including a lamp-lighting ritual and musical performances.
Santa Clara Mayor Lisa M. Gillmor participated in the festivities, highlighting the city's appreciation for cultural diversity and the significance of Tanishq's presence in the community.
Inside the showroom, customers can explore an extensive collection of intricately designed gold and diamond jewelry.
Signature collections such as "Rhythms of Rain," "Tales of Mystique," and "Enchanted Trails" are showcased, blending traditional Indian artistry with contemporary design.
The store aims to be a destination for various occasions, from weddings and festivals to everyday elegance.
"Opening our flagship store in Santa Clara marks an exciting chapter in our U.S. journey," said Amrit Pal Singh, Business Head – North America, Titan Company Limited. "The Bay Area houses a dynamic South Asian community that values culture, innovation, and design—core to everything we do. We're proud to bring our heritage of craftsmanship to California and look forward to becoming part of the local story—offering jewelry that bridges tradition with modern elegance."
Tanishq's expansion into Santa Clara reflects the brand's commitment to serving the Indian diaspora in the United States.
With a significant South Asian population in the Bay Area, the new store aims to provide a cultural connection through jewelry that resonates with heritage and modernity.
The strategic location in Silicon Valley underscores Tanishq's dedication to integrating into communities that value both tradition and innovation.
Do You Know?
Santa Clara County has a substantial number of residents born in India, with 148,000 in 2022, accounting for 8% of the county’s population.
Key Terms:
Tanishq: An Indian jewelry brand under the Tata Group, known for its high-quality gold and diamond jewelry that blends traditional craftsmanship with modern design.
Flagship Store: The most prominent store of a brand, often larger and offering a wider selection of products, serving as a showcase for the brand's offerings.
Lamp-lighting Ceremony: A traditional Indian ritual symbolizing the dispelling of darkness and the ushering in of knowledge and prosperity, commonly performed at auspicious events.