ISELIN, N. J.— Hexaware Technologies has achieved a remarkable milestone, ranking as the second-fastest-growing Indian IT services brand by brand value according to Brand Finance's latest 2026 report.
The global IT solutions provider has solidified its position among the world's Top 25 IT services brands, demonstrating exceptional growth fueled by its AI-first strategy and commitment to innovation.
Key Facts
• Hexaware's brand value surged approximately 140% since 2021, approaching the USD 1 billion mark within the next couple of years
• The company achieved an AA+ brand strength rating with a 12-point improvement, ranking 7th among Indian IT services brands and 14th globally in brand strength
• As of 2025, Hexaware's brand value reached USD 824 million, up from USD 724 million in 2024, representing 14% year-on-year growth
Hexaware Technologies entered the Brand Finance IT Services 25 ranking last year as a brand to watch, and this year's announcement confirms the company's sustained momentum. The recognition reflects five years of consistent brand-building efforts and strategic positioning in the rapidly evolving digital landscape.
The company credits its success to an unwavering AI-first approach that has transformed its service offerings while empowering clients across the globe. With 99% of its workforce trained in artificial intelligence, Hexaware continues to deliver innovative solutions that drive digital transformation at scale and speed.
CEO R Srikrishna emphasized how the company's AI-first discipline creates consistent customer value, which is now reflected in the brand's valuation and market perception. This strategic focus has resonated particularly well in key geographies including the United States and Europe, where customer trust and satisfaction scores have surged.
Brand Finance, the world's leading brand valuation consultancy, attributes Hexaware's impressive growth to stable financial performance despite challenging geopolitical conditions and market disruptions. The company's Brand Strength Index advanced from 73.4 to 76. 4, indicating strengthened perception and behavior scores across major markets.
Chief Marketing Officer Nidhi Alexander highlighted that the 140% increase in brand value over five years directly reflects the trust clients place in Hexaware. She emphasized that building brand strength at this pace requires organization-wide dedication to delivering transformative value and building lasting client relationships.
David Haigh, Chairman and CEO of Brand Finance, noted that Hexaware's growth in brand value and brand strength demonstrates the company's successful focus on AI-led innovation and people-centric culture. In an IT services market rapidly adopting artificial intelligence, Hexaware's positioning has become increasingly valuable.
The company's journey from its debut in last year's Brand Finance rankings to becoming the second-fastest-growing Indian IT services brand showcases the power of strategic innovation combined with customer-centric operations. Hexaware's trajectory suggests continued momentum as it approaches its USD 1 billion valuation milestone.
— Nidhi Alexander, Chief Marketing Officer, Hexaware Technologies
Hexaware's achievement carries significant implications for the broader Indian IT services sector, which continues to dominate global brand value rankings. The company's focus on AI-led innovation and people-centric culture positions it well for sustained growth as enterprises worldwide prioritize digital transformation.
Industry observers note that Hexaware's rapid ascent reflects a broader shift in how IT services companies create value in an AI-driven world. Companies prioritizing workforce development and innovation-focused strategies are seeing stronger brand valuations and market confidence.
Do You Know?
Hexaware Technologies is headquartered in Mumbai, India, and maintains a global presence with offices across multiple continents. The company serves enterprises worldwide by combining technology expertise with business process optimization, making it a trusted partner for organizations undergoing digital transformation across industries.
Key Terms
• Brand Finance IT Services 25: An annual ranking of the world's most valuable and strongest IT services brands based on comprehensive brand valuation and strength analysis
• Brand Strength Index (BSI): A metric measuring a brand's ability to influence customer behavior, ranging from 0 to 100, with AA+ representing an exceptionally strong rating
• AI-first Strategy: A business approach prioritizing artificial intelligence integration across all service offerings, operations, and customer solutions to drive innovation and efficiency
• Brand Valuation: The financial assessment of a brand's worth based on its ability to generate economic benefits through relationships with stakeholders and customers
• Gartner Magic Quadrant: (Context) Industry benchmark reports ranking companies based on vision and execution, though Brand Finance uses its own proprietary methodology for IT services rankings
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