San Francisco—Vibhor Kapoor, an Indian American technology leader and IIT alumnus, has been promoted to Chief Executive Officer of NextRoll, the marketing technology company behind the AdRoll platform.
The promotion became effective February 1, 2026, marking a significant leadership transition as the digital advertising industry navigates rapid transformation and expansion.
Kapoor succeeds Roli Saxena, who transitions to executive chair and chief strategy officer roles.
Key Facts
• Vibhor Kapoor promoted to CEO effective February 1, 2026, succeeding Roli Saxena who becomes executive chair and chief strategy officer
• Kapoor brings nearly 30 years of industry experience with previous leadership roles at Adobe, Box, and Microsoft before joining NextRoll four years ago
• The promotion occurs as digital advertising market undergoes structural shifts with marketers investing in connected TV (CTV), digital out-of-home (DOOH), and AI-powered marketing solutions
Kapoor brings nearly three decades of industry experience and has spent the past four years in senior leadership positions at NextRoll, including serving as Chief Marketing Officer and Chief Business Officer. During his tenure, he played a central role in unifying NextRoll's advertising and account-based marketing offerings under the AdRoll brand.
His strategic initiatives strengthened product positioning and go-to-market execution while evolving the platform into a full-funnel, privacy-forward advertising solution.
Before joining NextRoll, Kapoor held senior marketing and go-to-market leadership roles at technology giants Adobe, Box, and Microsoft. His extensive background in transformative business environments positions him to navigate the current period of structural shifts in digital advertising.
The digital advertising market is simultaneously experiencing increased competition in core display advertising while opening new opportunities in emerging channels.
The leadership transition reflects NextRoll's strategic focus on operational excellence within its core business while maintaining sustained investment in future capabilities. As the company advances its AI-powered, full-funnel advertising platform, Kapoor's appointment signals a shift toward disciplined execution and measurable performance.
His appointment comes during a pivotal moment when marketers are shifting investments toward connected TV (CTV), digital out-of-home (DOOH), and AI-powered marketing solutions.
Roli Saxena, the outgoing CEO, expressed confidence in Kapoor's ability to lead the company forward.
Saxena stated.
In his new role, Kapoor will oversee company operations and lead the executive leadership team while working closely with Saxena and the board. He emphasized his commitment to translating strategic clarity into consistent performance and stronger customer outcomes.
Kapoor said.
NextRoll's focus on AI and data expertise, accumulated over nearly two decades, underpins its competitive advantage in the evolving advertising landscape. The company's AdRoll platform combines brand awareness and engagement capabilities with account-based marketing solutions designed specifically for B2B teams.
For marketers navigating an increasingly complex digital environment, NextRoll's unified approach offers clarity, efficiency, and measurable performance.
Kapoor's appointment represents a significant milestone for Indian Americans in senior leadership positions within Silicon Valley's technology and marketing sectors. His rise through the ranks at global technology companies demonstrates the growing influence of South Asian talent in driving innovation and strategic direction in American tech.
This promotion underscores the increasing recognition of diverse leadership in driving business success during transformative industry periods.
Kapoor's extensive background in navigating market transformations directly positions him to lead NextRoll through the current period of simultaneous structural shifts and expansion in the digital advertising industry. The company's shift toward AI-powered, full-funnel advertising aligns with broader market trends reshaping how brands connect with audiences.
NextRoll's unified approach brings together demand generation and account-based marketing under a single platform.
The advertising technology sector continues attracting significant capital and talent investment as marketers seek better targeting, measurement, and efficiency. Kapoor's leadership will be critical in positioning NextRoll to compete effectively in this evolving landscape.
His deep product knowledge and go-to-market expertise provide him with insights necessary to drive customer success.
As privacy regulations continue reshaping digital advertising, NextRoll's privacy-forward positioning under Kapoor's leadership could provide competitive differentiation. The company's evolution toward privacy-centric solutions addresses regulatory demands while maintaining advertising effectiveness.
This balance between privacy protection and marketing performance remains a critical competitive advantage.
Industry observers note that Kapoor's appointment reflects broader trends of Indian American leaders ascending to CEO roles at major technology and marketing firms. The promotion demonstrates how diverse global talent pools are driving strategic innovation in American business.
Kapoor's background in both technology and marketing positions NextRoll for success in the increasingly complex digital advertising environment.
—Roli Saxena, transitioning from CEO to executive chair and chief strategy officer at NextRoll
NextRoll stands positioned for sustained growth under Kapoor's operational leadership while maintaining long-term innovation focus under Saxena's strategic guidance. The dual leadership approach balances near-term execution with future capability development.
Stakeholders and customers should expect increased focus on operational efficiency and disciplined scaling across the AdRoll platform.
Do You Know?
NextRoll was founded in 2007 and has evolved from a simple retargeting platform into a comprehensive full-funnel advertising solution combining AdRoll's multi-channel capabilities with account-based marketing for B2B teams. The company's nearly two decades of AI and data expertise have positioned it as a leader in helping businesses navigate the shift from cookie-based targeting to privacy-forward advertising solutions.
This transformation reflects the broader industry movement toward sustainable, privacy-compliant marketing technology.
Key Terms
• Full-funnel advertising: A marketing approach that reaches customers across all stages of the buyer journey, from awareness through purchase and retention
• Connected TV (CTV): Streaming video advertising delivered to television sets through internet-connected devices, representing a major growth channel for digital advertisers
• Digital out-of-home (DOOH): Digital advertising displayed on screens in public spaces including billboards, transit stations, and retail locations
• Account-based marketing (ABM): A B2B marketing strategy targeting specific high-value accounts with personalized campaigns rather than broad audience segments
• Privacy-forward advertising: Marketing technology and practices that deliver results while respecting user privacy and complying with data protection regulations like GDPR and CCPA