New Delhi — Google has partnered with the International Cricket Council to demonstrate how artificial intelligence can revolutionize the way fans experience cricket.
Using Gemini 3 Pro, Google's advanced AI model, the tech giant is now capable of watching live cricket matches, listening to commentary, and explaining gameplay in simple, accessible language.
Key Facts
• Google and ICC partnered using Gemini 3 Pro to analyze live cricket video content with real-time visual and audio processing
• The partnership spans multiple Google platforms including Android, Google Gemini, Google Pay, and Google Pixel to enhance fan accessibility
• The ICC Men's T20 World Cup begins February 7, 2026, in India and Sri Lanka, with AI-driven insights now available for fan engagement
Google CEO Sundar Pichai, a self-proclaimed cricket enthusiast, made the announcement on social media with a witty remark:
This partnership marks a significant moment when artificial intelligence moves beyond stat sheets and boardrooms to embed itself directly into how Indians consume their favorite sport.
The technology processes both video and audio data simultaneously, identifying key players, explaining bowling techniques, tracking momentum shifts, and highlighting crucial turning points in matches. During an ICC demonstration using footage from a women's World Cup match, Gemini identified players, explained technique changes, and pinpointed why specific overs altered the game's outcome.
This initiative differs fundamentally from older cricket analysis tools that relied solely on statistics and written scorecards. Traditional tools only processed numbers and text, but Gemini understands movement, sound, and context together, making the game more relatable for everyday fans who seek deeper understanding beyond surface-level commentary.
The timing of this announcement is strategic. With the ICC Men's T20 World Cup launching on February 7 in India and Sri Lanka, AI-driven insights are positioned to become integral to how fans consume and understand cricket at the highest level of competition.
Fans can use the tool by opening Gemini, uploading a cricket video or match clip link, and asking questions like
or
The AI scans both video and audio simultaneously, then provides clear, straightforward explanations in plain English.
Google has also launched
contest, inviting Indian cricket fans to create custom AI avatars using Gemini's capabilities. Contest participants can share their avatars on social media and compete for tickets to watch the ICC T20 World Cup live.
This campaign features celebrities including cricket commentator Ravi Shastri, women's World Cup champion Jemimah Rodrigues, and director Farah Khan as judges.
The collaboration underscores Google's commitment to supporting women's sports and increasing accessibility. By featuring accomplished women athletes and directors in the campaign, Google emphasizes that the modern cricket ecosystem must be inclusive, dynamic, and representative of all fan communities.
This partnership signals that AI companies are no longer content staying in tech boardrooms. They are actively embedding themselves into India's cultural DNA through cricket.
Every avatar created in the contest introduces another user to Gemini's capabilities. Every ticket won becomes a walking testimonial for the platform.
— Google Gemini's official statement
This is not AI replacing commentators or cricket analysts. Rather, it is AI empowering ordinary fans to understand the game at a deeper level without requiring expert-level knowledge.
In India, where cricket transcends sport and becomes cultural identity, this partnership represents a pivotal moment when cutting-edge technology aligns with national passion.
Expect AI-powered cricket insights to become standard during major tournaments starting with the ICC Men's T20 World Cup next week. Fans should download Gemini now to familiarize themselves with the technology before live matches begin on February 7.
Do You Know?
In India, cricket is followed by millions every day, and most fans want to understand the "why" behind each match moment—why a bowler changed pace, why pressure mounted in final overs, or why a particular player stood out. Gemini directly addresses this desire by providing AI-powered explanations that feel natural and conversational rather than technical.
Key Terms
• Gemini 3 Pro: Google's latest artificial intelligence model capable of analyzing both video and audio content simultaneously to provide comprehensive understanding of real-world events like cricket matches
• ICC (International Cricket Council): The international governing body for cricket that oversees major tournaments including World Cups for both men's and women's teams
• AI Avatar: A custom digital character created using artificial intelligence that fans can design, customize, and share on social media platforms
• Real-time Analysis: Instant, immediate commentary and explanation of ongoing events as they happen, rather than delayed post-event reviews
Image from Wikimedia Commons